In 2019, the Global Table-Top Games Market was valued at USD 15.40 Billion and is expected to register a CAGR of 5.7% between 2020 and 2026.
The demand for table-top games has increased in the last couple of years globally. Table-top games refers to those games that are usually played on a table or other flat surface. Board games, card games, strategy games, and miniature games are the most common forms of table-top games across the globe. The increasing popularity of various types of table-top games among the millennial population globally has been a key factor behind the growth of the overall table-top games market. Table-top games are returning as a mainstream entertainment options among families, kids, and young millennials and finding it as a new way to socialize. The popularity of such games has witnessed the emergence of players of different age groups in the past two decades. The rising adoption of board games in game bars and cafes has been another key factor behind the growth of the market. Social media sites have also act as a substantial growth factor towards the rising popularity of table-top games across the globe.
Croundfunding and social media platforms such as BoardGameGeek, Kickstarter, RevHolics.com, Raptr.com, Playfire.com, Worldofwarcraft.com and many more among others have helped popularizing such games among table-top enthusiasts. Table-top games are more affordable, accessible and its sheer no of types available in the market for different age groups is resulting in the wide popularity of table-top games. Additionally, the increasing number of board games conventions across the globe is proving to be a key factor in the rising popularity of overall table-top games. For instance, the annual Gen Con convention, one of the largest table-top game conventions in North America by both attendance and the number of events, is helping in widening the popularity of these games. Furthermore, the outbreak of COVID-19 since December 2019 has resulted in a surge in demand for many table-top games across the globe. Owing to the lockdown restrictions across the world and people restricting themselves inside homes for a longer period, table-top games are proving to be an effective option in keeping families, kids, and adults busy among themselves. For instance, in the UK, sales of boardgames and jigsaw puzzles witnessed an exponential growth rate of 240% in first official week of coronavirus lockdown. Hence, the outbreak of COVID-19 has certainly increased the demand for table-top games, thereby creating a long-lasting impact in the near future.
Market USP
The rising popularity of various types of table-top games among millennial population globally
Growth Opportunities in the Market
Increasing popularity of board games: Board games are the most popular form of table-top games across the globe. The presence of a wide variety of board games made the segment dominant in 2019. The segment is further anticipated to remain dominant during the review period. Additionally, with the outbreak of COVID-19, the demand for board games has witnessed exponential growth (triple-digit growth) in certain countries.
Easy Availability of table-top games in Store-Based distribution channels: The easy accessibility of table-top games in store-based distribution channels has resulted in its dominance. Additionally, the increasing number of store-based channels for sale and purchase of table-top games worldwide, such as supermarkets and hypermarkets and convenience stores as well as several other local stores, have resulted in the dominance of store-based distribution channels. However, during the COVID-19 outbreak, individuals prefer for online purchase. E-commerce companies are also providing discounts and various options to promote a healthy and safer way of purchases.
Key Players
Hasbro, Inc. (US)
Asmodee (France)
Mattel, Inc. (US)
Ravensburger AG (Germany)
Goliath B.V. (Netherlands)
Grand Prix International (Thailand)
Buffalo Games (US)
Grand Prix International (Thailand)
Lifestyle Boardgames Ltd. (Russia)
Korea Boardgames, Co., Ltd. (South Korea)
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