Sparkling wine, especially Champagne, is considered a status symbol. Wineries across the world are launching varieties of sparkling wines through their brands in a bid to stay ahead of the competition and garner and sustain consumer interest. The global sparkling wine market is fragmented with the presence of several producers, wineries, and distributors.
Competition is intense in the market due to the presence of numerous small and large wine manufacturers. The vendors in the market compete on the basis of several factors, including price, quality, innovation, service, reputation, distribution, and promotion. An increase in vendor competition may lead to a reduction in prices, thus, negatively affecting profit margins and market growth.
Based on type, the global sparkling wine market has been segmented into white, rosé, and red. The white sparkling wine segment accounted for the maximum market share in 2017. White sparkling wine is a traditional carbonated wine with a large consumer base. The red sparkling wine segment is expected to grow at a rapid pace during the forecast period owing to consumer preference for new and innovative wines.
Regional Analysis
The global sparkling wine market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
Europe is expected to dominate the global sparkling wine market. Growing awareness about the health implications has resulted in the reduced consumption of alcohol which, in turn, has led to a rise in the consumption of sparkling wine, which has a lower alcohol content.
The sparkling wine market in Asia-Pacific is expected to grow rapidly due to urbanization in Indonesia, Malaysia, and India. Moreover, Australia is a significant country for wine with a larger number of vineyards.
Key Players
Some of the key players in the global sparkling wine market are Treasury Wine Estates Ltd (Australia), Illinois Sparkling Co. (US), Moët Hennessy USA (US), Pernod Ricard (France), California Champagnes (US), Bronco Wine Co. (US), Freixenet (Spain), the Sparkling Wine Co. (UK), Constellation Brands, Inc. (US), and E. & J. Gallo Winery (US).
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