The need to ensure healthier, natural and clean label products is projected to inspire the chocolate confectionery market in the North American market. The launch of new flavor profiles in the region is expected to set a favorable outlook for the progress of the North American chocolate confectionery market in the forthcoming period. Moreover, the availability of smaller quantities of chocolates is expected to expand the market for chocolate confectionery in the forecast period.
Segmental Analysis
The segmentation of the North American chocolate confectionery market has been carried out on the basis of category, type, distribution channel, and country. On the basis of type, the chocolate confectionery market in North America has been segmented into dark, milk, and white. The milk chocolate segment is a well-liked option among consumers and holds the main market stake. On the basis of category, the chocolate confectionery market in North America has been segmented into candies, chocolate bars, and others. On the basis of the distribution channel, the chocolate confectionery market in North America has been segmented into non-store based and store based. On the basis of the country, the chocolate confectionery market in North America has been segmented into Canada, the US, and Mexico.
Competitive Analysis
The key success factors are also favorably contributing to the growth of the market. The fortification of the distribution channels in the market is expected to increase the penetration of the products. In the coming years, market profitability will progressively improve as innovation and product developments induce positive developments. The market size is also expected to grow significantly in the coming years. The market scenario is highly dependent on the factors that are shaping the opportunities and the challenges that are existing in the market. The competitors in the market are ensuring that the product and services being offered in the market are aligning with the preferences of their user base favorably. The presence of successful products and brands is shaping the development of the market to a great extent. Also, the progress of technology has gained momentum leading to enhanced market growth. The industry cost structure is also expected to alter progressively in the coming future. The innovative trends emerging in the market are expected to set grounds for robust development in the approaching period.
Industry Updates:
May 2019 Barry Callebaut recently announced the official launch of its ruby chocolate variant in the US and Canada markets recently. In addition to the few ruby products previously offered in the US, this official launch ‘broadly’ expands their availability to other producers, artisans, chefs, and chocolatiers, noting that the US is the world’s major confectionery and chocolate market.
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