Heart health ingredients include omega-3, beta glucan, phytosterol, soy protein, and others. They are the source of prevention from factors causing cardiovascular diseases. Among all, omega-3 is the majorly used ingredient for heart health and it helps to decrease triglycerides, lower blood pressure slightly, reduce blood clotting, decrease stroke and heart failure risk, and reduce irregular heartbeats. Increasing prevalence of cardiovascular diseases has increased the application of heart health ingredients in various industries such as pharmaceuticals, supplements, beverages, oils and fats, bakery and confectionery, dairy and frozen desserts, sweet and savory snacks, and others.
Competitive Analysis
The major players in the Heart Health Ingredients Market
Archer Daniels Midland Company (U.S.)
BASF SE (Germany)
Cargill, Incorporated (U.S.)
AKER BIOMARINE (Norway)
Andean Grain Products Ltd (U.K)
Bioriginal Food & Science Corporation (Canada)
Croda International Plc (U.K.)
Market Forecast
Heart health ingredients help in keeping heart healthy and prevents human body from factors leading to cardiovascular disease. Continuously increasing prevalence of cardiovascular diseases across the globe has turned up an opportunity for food and beverage industry to include heart health ingredients in their products, which is driving the growth of the global heart health ingredients market.
Increasing population of health consciousness consumers is adding fuel to the growth of the heart health ingredients market. Moreover, high inclination towards functional food and beverages is boosting the market of heart health ingredients. However, certain stringent laws in the application of food ingredients may hamper the heart health ingredients market. Nevertheless, all these factors are projected to contribute to the estimated CAGR of 7% of the global heart health ingredients market during the forecast period 2017-2023.
Downstream Analysis
On the basis of type, the heart health ingredients are segmented into omega-3, beta glucan, phytosterol, soy protein, and others. Among all, omega-3 holds the major market share followed by phytosterol. The major reason for growth of these two segment is their approval from the regulatory authority for being sourced as a heart health ingredient. Moreover, omega-3 is very high in nutritional level which has increased its application in wide range of products.
Based on the application, heart health ingredients are segmented into pharmaceuticals, supplements, beverages, oils and fats, bakery and confectionery, dairy and frozen desserts, sweet and savory snacks and others. Among all, the dietary supplement is dominating the market compared to other industries owing to its popularity among the consumers as a source of providing health benefits. However, the dairy and bakery segment is projected to grow in the application of heart health ingredients.
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Regional Analysis
The Global Heart Health Ingredients Market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). North America is dominating the market followed by Europe. In North America, the U.S. is dominating the market. Moreover, increasing health conscious population and their inclination towards functional food and beverages is contributing to the growth of European market.
Asia Pacific market is expected to grow in the coming years based on the inclination of the population towards healthy diet. Moreover, the rising health awareness in the Middle East and South Africa is expected to boost the heart health ingredients market in these region.
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