Cosmetics & personal care industry has witnessed a substantial growth across the globe. Among the cosmetics, skin lightening products are gaining massive popularity among the consumers owing to the several factors. One of the major benefits offered by skin lightening products is to protect against strong UV rays of the sun due to which the
Based on product type, the global skin lightening products market has been segmented into creams & lotions, cleansers & toners, face masks, scrubs, and others. Among the product type, creams & lotions are expected to account for the major market share in the global skin lightening products market throughout the forecast period.
The market of global skin lightening products has been divided on the basis of category into conventional, and organic. Among the category, conventional segment is expected to account for the maximum market share in the global skin lightening products market and projected to witness a moderate growth rate during the forecast period. Economical pricing, and easy availability are the major factors for the rising growth for conventional skin lightening products market.
Based on the distribution channel, the global skin lightening products market has been segmented into store-based, and non-store-based. Store-based distribution channel is estimated to hold significant market share both in developed and developing economies. Store-based distribution channel is further segmented into supermarkets & hypermarkets, specialty stores, and others. Among the store-based distribution channel, specialty stores segment is projected to witness high growth as compared to the other segments. Major manufacturers of skin lightening products are emphasizing to set up separate stores which cater only the skin lightening products. Moreover, renowned brands have increased their geographic presence through extensive distribution and offering premium skin lightening products in specialty outlets, thereby boosting the global market growth. However, non-store based distribution channel is projected to expand at a high pace in the near future.
Segmentation
The global skin lightening products market has been segmented based on product type, category, end user, distribution channel, and region.
By product type, the global skin lightening products market has been segregated into creams and lotions, cleansers & toners, face masks, scrubs, and others.
Key Players
Some of the key players in the global skin lightening products market are L'Oréal S.A.(France), Beiersdorf AG (Germany), Unilever PLC (UK), Procter & Gamble Company (US), Shiseido Company (Japan), Estée Lauder Companies Inc.(US), Avon Products Inc.(UK), Kao Corporation (Japan), Lotus Herbals (India), and Clarins group (France).
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