The emerging market opportunities for food fortification appear to be conducive for the acceptance of convenience food in Europe and North America region. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on global food fortification Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Fortified food offer extra micronutrients which includes essential trace elements and different vitamins. Fortification of food involves the process of adding micronutrients to juices which are generally consumed by consumers of different age. Fortified food offers diverse range of products, enriched with various nutrients. The global fortified energy bar market is anticipated to be driven by the increasing awareness of nutrients such as proteins, fat, carbohydrates and others. Also, sports nutrition industry is expected to play a significant role in the growth of food fortification market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of food fortification market during the review period of 2017-2023. Due to busy lifestyles, consumers are looking for convenient food products which fulfil the nutrient requirement of the body. This will, in turn, escalate the sales of food fortification in the upcoming decade.
Latest Industry Updates
May 2017 Nestle India introduced “iron fortified” maggi noodles
October 2017 Kellogg India launched Chocos Fills. The product provides protein and fibre and is fortified with essential B vitamins.
September 2017 Nestlé USA is planning to acquire Sweet Earth in order to increase the plant based fortified food
Global Food Fortification Market - Competitive Analysis
Key manufacturers are concentrating to augment its brand name by arranging several promotional activities. The company has participated in various social media promotions, events and interaction with the consumers. The manufacturers is demonstrating their new product offerings in order to attract the new customers. By this strategy the product of the company will be popular among the consumers which will aid to increase the overall profitability of the company.
Moreover, the key players are emphasizing in the research & development process in order to introduce new product also to extend the product line. Key players are introducing new food fortification to surge the volume sales and also to increase the overall revenue of the company.
In addition, manufacturers are penetrating into the untapped market in order to increase the overall revenue. Apart from that, key manufacturers are opening new manufacturing plant in the attractive location in to cater the increasing demand of fortified food.
Global Food Fortification Market – Segments
Global food fortification market has been divided into product, nutrients, type and Region
On the Basis of product: Dairy products, fats and oils products, confectionary products, bakery products, beverages, infant formulas and others
On the Basis of nutrients: Vitamins, proteins, minerals, prebiotics & probiotics and others
On the Basis of type: Frozen, ready-to-mix, ready to eat, ready-to-drink, and others
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
Complete Report Details @ https://www.marketresearchfuture.com/reports/food-fortification-market-2528
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