Fruit spreads are concentrated fruit juices that contain nearly 30-60% water content. The major ingredients used for preparation of fruit spreads are sugar and pectin. These spreads comes in different types such as marmalades, jellies, jams, preserves, conserves, and butter. The final product is differentiated on the basis of amount of water content present in it. Fruit spreads are available in different flavors depending upon the type of fruit selected.
Market Forecast
Fruit spreads are considered nutritive and healthy food owing to high amount of vitamins, proteins, and fiber which is driving the global fruit spreads market. Additionally, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads. Furthermore, manufacturers are highly focused on preparing fruit spreads for baked foods and savory snacks; this is likely to uplift the global fruit spreads market over the review period.
Furthermore, increasing development to improve flavors of fruit spreads is likely to surge the growth of global fruit spreads market. Moreover, high demand for fruit spreads in breakfast meals and accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. However, presence of artificial thickening and stabilizing agent in fruit spreads may cause adverse health concerns associated with the consumption, which is likely to hamper the market growth over the forecast period. Nevertheless, all these factors are projected to contribute to the estimated CAGR of 3.3% of fruit spreads market during the forecast period 2017-2023.
Downstream analysis
Fruit spreads are segmented on the basis of product type, which includes marmalades, jellies, jams, preserves, conserves, butter, and others. In this segment, jams is dominating the market owing to high consumption in breakfat meal.
On the basis of fruit, the fruit spreads market is segmented in blackberry, red tart cherry, concord grape, citrus fruits, raspberry, strawberry, gourmet pear, and others. Among all the fruits, the citrus fruits are dominating the market followed by strawberry owing to longer shelf-life and higher product stability.
Competitive analysis
The major players in the fruit spread market
Polaner Inc. (U.S.)
Cascadian Farm, Inc. (U.S.)
The J. M. Smucker Company (U.S.)
Rigoni di Asiago USA LLC (U.S.)
Really Good Stuff, Inc. (U.S.)
Walden Farms, Inc. (U.S.)
Santa Cruz Natural Incorporated (U.S.)
Crofters Food Ltd. (Canada)
Clearspring Ltd. (U.K)
Small Planet Foods, Inc. (U.S.)
Regional Analysis
The global fruit spreads market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). In the global fruit spreads market, Europe is dominating among all the regions followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region.
The U.S. accounts for a higher consumption of fruit spreads in the North American region. Additionally, rise in the health conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.
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