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Fortified Energy Bar Market Size Research Report 2027 | MRFR

Growing health awareness followed by busy routine has elevated the demand for fortified energy bars. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on “Global Fortified energy Bar Market Research Report- Forecast to 2023” that the market will demonstrate an exceptional CAGR during the forecast period.


Food bar includes candy bars, protein bars, energy bars, oats bars, and many more. They are available in different flavors such as chocolate, fruits, peanut butter, savory, spices, and others. These food bars are rich in fiber and protein content and consumed as healthy alternative for snacks. Among the different food bars, energy bars are loaded with carbohydrates which are mostly used for quick boost during long distance training sessions of an athlete.



The global fortified energy bar market is anticipated to be driven by the increasing awareness of nutrients such as proteins, fat, and carbohydrate. Also, sports nutrition industry is expected to play a significant role in the growth of fortified energy bar market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of fortified energy bar market during the forecast period.


Latest Industry Updates


Dec 2017 Kellogg’s recently has acquired the RXbars Company for a hefty $600 million. The cereal maker says the “unique and innovative” company, known for its simple labels with ingredients printed on the front, will continue to operate independently.


Nov 2017 Nottingham Charity has launched a free vending machine for homeless people to use. The machine itself is stocked with things like fresh fruit, sanitary towels, socks, energy bars, and sandwiches. It is accessible 24/7 under the canopy outside the back entrance of Broadmarsh shopping centre.


Nov 2017 Mars, the owner of confectionery brands including Snickers, M&M’s and Galaxy has acquired a minority stake in Kind, the maker of healthy nut bars.


Global Fortified Energy Bar Market - Competitive Analysis


With the entry of industry players in the fortified energy bar segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The key players are highly focused on product innovations, and new product launches which are healthy for the consumers. Acquisitions and partnership with small companies are some other strategic movements made by the major key players. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.


Global Fortified energy bar Market - Regional Analysis


The global Fortified energy bar market is segmented into North America, Europe, APAC, and Rest of the World (RoW). North America is dominating the global market followed by Europe. New product innovations by the key players are driving the North American market in which the U.S. is the major contributor. Inclination towards functional food among the European population is a major factor contributing for the growth of European market.



About Market Research Future:


At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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