Food bars are high in fiber and protein, which includes candy bars, protein bars, energy bars, oats bars, and others. They are consumed as a healthy alternative for snacks and are available in different flavors such as chocolate, fruits, peanut butter, savory, spices, and others. Among the different food bars, the energy bars are loaded with carbs and sugar mainly used for quick boost during long distance training sessions of an athlete. Whereas protein bars are high in protein content and are best used as a meal replacement.
Market Forecast
Food bars collectively include candy bars, protein bars, energy bars, oats bars, and others. The trend of consuming food bars as a snack between the meals is gaining popularity among all age groups, which is a major driving factor of the food bars market. Moreover, changing lifestyle and increasing number of working population is adding fuel to the growth of food bars market.
Downstream Analysis
On the basis of type, the food bars are segmented into candy bars, energy bars, protein bars, oats bars, and others. However, protein bars are growing at the fastest rate than the others. Protein bars are rich in protein content and its market is driven by the rising population of health conscious individuals focusing on nutritional level of the food.
On the basis of flavors, the food bars are segmented into chocolates, fruits, peanut butter, savoury, spices, and others. Chocolate flavor dominates the global market. On the other hand, the peanut butter segment is expected to experience a steady growth over the forecast period.
Competitive Analysis
The major players in the food bars market
Atkins Nutritionals, Inc. (U.S.)
Clif Bar & Company. (U.S.)
General Mills Inc. (U.S.)
Kellogg Co. (U.S.)
Nestle (Switzerland)
Quaker Oats Company (U.S.)
CAVEMAN FOODS (U.S.)
Market Segmentation
Food bars market is segmented on the basis of type, flavor, distribution channel, and region.
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