The sale of flavored tea is growing exponentially as consumers are opting for a healthy lifestyle. Flavored tea enriches the properties of actual tea plant camellia sinensis. Tea infused with the flavors of fruits, herbs, and spices have an added advantage of medicinal benefits, driving the growth of the market. Moreover, flavored tea is gaining popularity across the globe, as the demand for healthy food & beverages has been increasing in recent years. These factors will support the flavored tea market and is estimated to grow at the rate of about 4.2% from 2017 to 2023.
Market Forecast
The global flavored tea market is witnessing an impressive growth over the last few years. This is attributed to the rising health conscious people both in developed and developing economies. Also, increasing disposable income of the consumers is anticipated to be the significant reason for the growth of the flavored tea market during the forecast period. Growing cases of obesity are projected to surge the demand for flavored tea further.
Downstream analysis
On the basis of the type, it is segmented into black tea, green tea, white tea, and others. Among them, the black tea is dominating the market. However, the green tea is anticipated to be the fastest growing segment in the flavored tea over the forecast period.
On the basis of the flavor, it is segmented into fruits, herbs, spices, and others. Among all, the herbs segment is anticipated to dominate the market followed by the fruits segment. However, the spices segment is projected to be the fastest growing segment during the estimated period.
Competitive analysis
The major players in flavored tea market
Twining and Company Limited. (U.K)
Numi, Inc. (U.S.)
ITO EN (North America) Inc. (U.S.)
Tata Global Beverages Ltd. (India)
The Unilever Group (U.K)
Barry's Tea Ltd. (Ireland)
C. Bigelow, Inc. (U.S.)
Celestial Seasonings, Inc. (U.S.)
Harney & Sons Tea Corp. (U.S.)
Mighty Leaf Tea Company (U.S.)
Regional Analysis
The global flavored tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). The Asia Pacific is dominating the global flavored tea market followed by North America. Emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players.
The European flavored tea market is projected to grow at a steady pace in the review period. The growing inclination towards functional beverages in Europe is driving the growth of the flavored tea in this region. Moreover, new innovative product launches are expected to contribute to the growth of flavored tea in the rest of the world.
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