The increasing consumption of tea and coffee leads to increased demand for dairy whiteners. Dairy whiteners are quicker, easier, and more convenient to use in tea and coffee compared to milk. Dairy whiteners are widely used as a substitute for fresh milk in several hot & cold beverages. Introduction of new products in the market with convenient and innovative packaging have contributed significantly to the growth of the global dairy whiteners market.
The global dairy whiteners market has been segregated, by form, into powder and liquid. The powder segment is projected to garner a major share, of the global dairy whiteners market. The segment’s dominance can be attributed to longer shelf-life, ease of transport, and packaging. However, the liquid segment is expected to register a higher CAGR during the upcoming years.
Based on packaging type, the global dairy whiteners market has been segmented into cartons, jars, pouches & sachets, and others. The pouches & sachets segment is anticipated to gain the highest revenue share in the global dairy whiteners market and is expected to maintain its dominance during the forecast period. Several market players provide dairy whiteners in different sizes of pouches & sachets as it offers ease to consumers while consuming it and is a convenient form of packaging.
Regional Analysis
The global dairy whiteners market has been segmented by region, into North America, Europe, Asia-Pacific, and Rest of the World.
North America is anticipated to dominate the global dairy whiteners market due to the presence of several market players in the region. Growing demand for ready-to-drink hot and cold beverage products prepared by milk is also fueling the region’s growth in the global dairy whiteners market.
Asia-Pacific dairy whiteners market is projected to be the fastest-growing market during the forecast period owing to the increasing per capita disposable income of consumers. Busy lifestyle will necessitate convenience in everyday use products such as dairy whiteners. These are easier to use and store than fresh milk and will therefore find widespread use in the preparation of tea and coffee.
Segmentation
The global dairy whiteners market has been segmented on the basis of form, packaging type, distribution channel, and region.
Based on form, the global dairy whiteners market has been segregated into powder, and liquid.
Based on packaging type, the global dairy whiteners market has been classified as cartons, jars, pouches & sachets, and others.
By distribution channel, the global dairy whiteners market has also been segregated into food retail and food service. The food retail segment has further been segregated into hypermarkets & supermarkets, convenience stores, and others.
Key Players
Some of the key players in the global dairy whiteners market are Fonterra Co-operative Group Limited (New Zealand), Nestle SA (Switzerland), FrieslandCampina NV (Netherlands), Danone SA (France), Morinaga & Company, Ltd. (Japan), Premier Foods plc (UK), Dean Foods (US), Anand Milk Union Limited (India), Saputo Inc. (Canada), and Lactalis (France).
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