Global Blanket Market size is projected to be valued at USD 9.7 Billion by 2027 at a CAGR of 4.2% between 2020 and 2027. A blanket is a piece of soft cloth to enfold the portion of the user's body. It has been majorly preferred for military purposes for a long time ago. Manufacturers have also launched special blankets for children that protect them from the cold. The blanket market has registered tremendous growth in the past few years, and the same trend is expected to continue during the forecast period. Additionally, North America and Asia Pacific markets are witnessing the growing demand for blankets among the consumers. The key players in the market have been responsive to shifting consumer preferences and are focused on strategic acquisitions, product launches, and partnerships. For instance, in March 2020, Brooklinen announced the product launch of a weighted comforter blanket. Investment in the market is projected to have a significant impact on the blanket market size during the forecast period. All the factors are anticipated to create substantial growth opportunities for the global blanket market.
Market USP
Consumer preference for sustainable branded blankets
Growth Opportunities in the Market
Increase in demand for woolen blankets: Increase in demand for a modern blanket that carries comfort is driving the demand for woolen blankets among the consumers. The blankets keep the body warm in the snowy & winter season, which is driving the growth of the woolen blanket market among consumers.
Increase in demand for blankets in household applications: The household segment is projected to be the fastest-growing segment during the forecast period. Increase in demand for blankets by small children and adults according to change in weather & climate is driving the market growth in household applications. Manufacturers have also introduced polyester blankets, which are highly durable and withstand wear and tear.
Key Players
American Blanket Company (US)
Pendleton Woolen Mills (US)
Hudson's Bay Company (Canada)
Boll & Branch (US)
URBANARA GmbH (Germany)
Shanghai Easun Group (China)
Medline Industries, Inc. (US)
Chellco Industries Limited (Nigeria)
Biddeford Blankets, LLC (US)
Youngman Woollen Mills Private Limited (India)
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