Athleisure is a trending choice in the fashion and sports apparel industry. It is a mix of sports apparels which can also be used on a day-to-day basis. These are shoes and apparels designed for athletic activities and sports which are being worn in other settings, such as, school, workplace, social, and other casual occasions. Athleisure industry reflects the changing lifestyle more than just a trend in fashion industry, the popularity of which is directly proportional to the busy schedules, health consciousness, and more relaxed dressing standards at the workplaces. Major market drivers include increased disposable income and stylish appeal of the apparels.
The material used to manufacture these clothing is utmost important hence, cost intensive R&D been taken up by many market players to come up with more advanced apparels which have higher tensile strength, water repelling, and quick drying ability.
The market of athleisure has been divided on the basis of end-use into men and women. The market is dominated by female customers due increasing popularity among women for sports apparel. Also, concept of yoga is more profound among women than in men. Men, on the other hand are expected to increase their purchase of athleisure apparels due to the product technical advancements and sense of uniqueness.
North America is expected to dominate due to higher product awareness and high demand of smart sports apparels and activewear in the region. Europe also has a very high market potential with many millennials and baby boomers opting for trendy sportswear. However, market for Asia-Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and increasing disposable income in the region are expected to fuel the market of athleisure during the forecast period. Other factors helping the market in the region includes growing awareness related to smart fabrics and increasing participation into sports and gym activities.
Key Players
Under Armour, Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Nike, Inc. (US), H&M (Switzerland), Eysom (US), Outdoorvoices (US), Ten Thousand, Inc. (US), Isaora (US), Human Performance Engineering (UK).
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